How Can Modernising Events Boost Your Member Engagement?
From spreadsheets to smart systems
If your events run in a separate tool, data is scattered and the admin work quickly piles up. Opportunities to engage members can be easily lost and the value of attendance is hard to show. It feels costly, slow and disconnected.
Modernising brings events into the same flow as your CRM, email tool and member portal. Event registration, reminders and follow-up emails are all handled from the same platform. For admins, this means considerably less work and more accurate data. For members, modernising events gives them a consistent experience that builds loyalty.
In the sections below, you will find practical steps to cut manual work, extend the life of your events, improve engagement and use data to guide decisions.
1. Cut the Event Admin Load
Is the admin for your events swallowing up your week? Increasingly, membership organisations are opting for software that brings tickets, early bird pricing, capacity controls and payment links into one flow. By doing this, they are cutting errors and reducing their admin load. A simple set-up with clear pricing and scan-to-enter check-in keeps queues short and the experience professional for members.
2. Extend Value Beyond the Day
Are members getting as much as they could from your events? Simple steps like sharing key takeaways, recording sessions, or offering on-demand access can help members revisit important content and stay connected even if they can’t attend live. This gives every event a longer life and lets your team reach more people without adding extra dates.
3. Improve Access with Simple QR Check-Ins
Are you still printing lists or managing paper tickets at the door? Sending attendees a QR code on their phone makes check-in quick and dependable. Your team can scan codes with any smartphone, so there is no need for specialist hardware or printed tickets. This cuts costs, reduces errors and keeps queues moving – giving members a smooth, professional start to the event.
4. Keep Engagement Moving Between Events
Are you missing out on key engagement opportunities because your events sit in a separate system? When members come to the same platform to book an event, they naturally see updates, discussions and resources while they’re there. Each visit becomes a touchpoint that strengthens habit and connection. By connecting events with newsfeed posts, targeted emails and resources, your team can keep the conversation going without extra admin, and members stay engaged long after the event is over.
5. Let Data Guide What You Do Next
Instead of guessing what works, membership organisations are using data to refine their approach. Event attendance, resource downloads and communication response rates all highlight what members value most.
This doesn’t mean tracking everything. It means picking the signals that matter and using them to make better decisions.
From Ideas to Implementation
There is no single blueprint that fits every organisation. The common thread is less manual admin, connected systems and steady communication so members see value and teams work with confidence.
If you would like to see how VeryConnect can reduce event admin and bring engagement, data and payments into one place, fill out the form below and we will be in touch.