Trade Association Software
that Transforms Member Engagement

With VeryConnect’s Trade Association Software, member engagement is at the core. Let’s explore how we can actively strengthen your member engagement, drive growth and help you make data-driven decisions that elevate your organisation!

The all-in-one
trade association management software

Managing a trade association is complex. You need more than just a database – you need a seamless, all-in-one platform that simplifies administration, streamlines communication, gives you a clear oversight of member engagement and ensures every member feels valued.

That’s where we come in:

Our trade association software is designed to bring everything under one roof. It replaces manual processes and disconnected systems with a fully integrated, easy to use solution.

It combines a powerful CRM with advanced features designed to increase your operational efficiency while driving the success of your members.

We tailor the software to fit your trade association’s specific needs and align with your goals. What’s more, we can integrate seamlessly with your existing website, or if you’re ready for an upgrade, we offer a complete website build for your association. This ensures an overall smooth online experience for both admin and members.

Choose the features that work for you

Our trade association software is built to fit your workflow, providing the flexibility of an admin-only CRM or a fully accessible member portal. Furthermore, our software can be configured to operate at any level, whether fully automated, fully manual, or anywhere in between.

Additionally, we can seamlessly integrate our software with your current systems to ensure a smooth and efficient workflow.

With over 10 years of experience working with trade associations, we understand the unique language and structure that drives your organisation. In fact, whether you refer to your contacts as members, companies, corporates, or partners, our platform adapts to your terminology. This results in a seamless experience that aligns with how you work.

Simply choose what features work best for your organisation, and then we’ll configure the platform to match:

Database

Member area

Admin area

How our trade association software meets your needs

Streamline your trade association's membership management

Our software for trade associations makes managing your members simple with a full CRM and customisable individual and organisational profiles.

Capture key data, generate insightful reports, and track individual contacts that change organisations. In addition, group profiles have the individual contacts linked so admin rights can be delegated.

With separate databases and advanced filtering by role, location, and interests – finding and engaging members is easy. We tailor filtering to optimise your stakeholder management.

For member-access platforms, you can set up committees, working groups and special interest groups which foster collaboration, discussions, and industry insights.

Integrate your email marketing and communications

Our trade association platform offers a comprehensive email system powered by Mandrill, the same underlying tool used by Mailchimp, giving you all the flexibility you need for effective communication. With everything housed in one place, your email marketing and communications become more efficient and tailored to your audience.

You can apply filters, set up automated emails and schedule communications. This is where the real power of having all your data in one platform comes into play, as you can email based on factors such as location, interests, organisation, member role, invoice contacts, whether they’ve booked onto a specific event, or if they’re not attending an event. Plus, you’ll be able to track key metrics like open rates and sent rates to measure engagement and fine-tune future campaigns.

Manage your events with ease

Our trade association software gives you full control over event management, ranging from seamless ticketing and payments to automated email communications. Whether you’re hosting in-person, hybrid, or remote events, our platform makes it easy to manage attendees. Tickets can be free or paid and open to members and non-members, giving you the flexibility to tailor access. Custom registration questions let you gather key info for each ticket type.

By having events management as an inbuilt feature, admins can easily access detailed reports on ticket sales, attendance, and engagement, which helps you track success and optimise future events. Moreover, with calendar integration, attendees can RSVP via Google or Outlook and their responses automatically update your guest list or decline list.

Optimise your trade association's financial management

Easily track membership renewals for both individual and organisational memberships. Whether billed pro-rata, annually, or monthly – via subscriptions or other payment types – our platform adapts to your structure. It supports tiered payments and flexible billing at any time. Furthermore, we integrate with a wide range of cloud-based invoicing, accounting, and automated payment solutions.

Automated communications can trigger payment reminders and subscription updates, streamlining your financial processes and keeping everything on track. Additionally, with our comprehensive reporting features, you can easily generate detailed admin reports and financial performance insights to see key metrics.

Seamlessly integrate your LMS with our trade association software

There are hundreds of Learning Management System (LMS) platforms out there, and we’ve created integrations with many of them, including industry favourites like Moodle.

By integrating your LMS with our software, you can add value across key areas including:

Single-sign-on access

Role-based content restrictions

Automated certificate issuing

Full compliance updates

As a result, your trade association’s members can conveniently access their courses, events, and certifications all in one place. All while providing you with a comprehensive overview of their learning journey.

Have a specific LMS in mind? Let’s chat about how we can create a solution tailored to your needs.

Click here to read about our case study with APPliA Europe on how they use our trade association software to manage their home appliance industry members. Specifically, learn how their working groups review EU policy documents to foster industrial collaboration.

Why choose VeryConnect as your trade association software provider?

Tech expertise at the core of our product

With tech-focused leadership and a team of in-house developers, we prioritise building the best product. We work closely with customers to tailor solutions by enabling or disabling features. For more specific needs, we offer bespoke solutions.

Ongoing customer support

During onboarding, we collaborate with the customer to configure the trade association platform to their exact needs. We then provide comprehensive training. Once live, we offer ongoing assistance and opportunities for further enhancements.

Driven by our ethics and values

As a close team based in Scotland, we are driven by strong values and ethics. Since we don’t have external investors, we prioritise long-term growth of our trade association software over short-term profit. Moreover, our customers are membership organisations and nonprofits dedicated to making a positive impact in the world, and we are committed to supporting them in their mission.

What makes our trade association software stand above the rest?

Designed to enable your growth

Use our platform to ensure you’re focused on the right leads, making data-driven decisions to nurture relationships and improve conversion rates. Our trade association software is designed to help you drive growth and build member loyalty by offering tools to track and manage potential members throughout their journey. With a dedicated opportunity tracking section, you can easily monitor leads at every stage. As a result, this gives you a clear overview of your pipeline, helping you identify how many prospects are at each stage and assess the probability of them converting into members.

Get a clear view of member engagement with our trade association software

We host your data on ISO 27001-certified servers, ensuring it is stored securely and complies with the highest international standards for information security management.

By having your trade association’s data storage handled by us, you get instant access to the engagement metrics that matter most at renewal time – without the hassle of consolidating information from multiple sources.

Engagement Dashboards

Our intuitive engagement dashboard gives you a real-time overview of how your members are interacting with your association. Interactive graphs and detailed reports provide instant visibility into total membership numbers, key demographics, main contacts within organisations, and engagement across emails and events. For example, you can see who has opened and clicked emails, which events members have registered for, attended, or missed, and even distinguish between sign-ups and actual participation.

Individual and organisational engagement

Engagement data is aggregated at both the individual and organisational levels, allowing you to track not only how a single member interacts but also how entire organisations engage with your association. These insights help you identify highly engaged members, re-engage those at risk of lapsing, and strengthen relationships at every level.

With all email, event, individual, and organisation member data in one place, the engagement dashboards allow you to see the full story behind each membership. With full flexibility to configure the metrics that matter most to you, our trade association software ensures you get the insights you need to increase member value, support retention, and foster a thriving, engaged community!

Request a demo

Would you like to find out more about what VeryConnect can offer? Submit an inquiry below and one of our team will be in touch.

Trade Association Software that Transforms Member Engagement

The all-in-one trade association management software