Why a CRM Is Not Enough for a Modern Membership Organisation.
A CRM can centralise member records and improve internal processes, but managing data is not the same as managing the complete membership experience. Discover the difference between a CRM, an integrated technology stack and a connected membership platform.
AI Is Moving Fast. Is Your Membership Data Ready for It?
AI adoption is accelerating across membership organisations, but getting value from it requires more than choosing the right tools. We explore why connected, well-governed member data matters, how to avoid unrestricted AI access, and why human oversight remains essential.
5 Lessons Membership Organisations Can Learn From Recent Security Incidents
Recent incidents involving Beacon CRM, Blackbaud, HubSpot and the Salesforce ecosystem show that protecting member data is about far more than preventing a traditional cyberattack. We explore five lessons membership organisations should take from them, from backup security and integrations to data governance, AI and incident response.
Why Operational Efficiency Has Become a Strategic Advantage for Membership Organisations
Membership teams are being asked to deliver more without the same growth in capacity. We explore why operational efficiency, connected technology and better processes are becoming strategic advantages for membership organisations.
The Equality Act Guidance Has Changed: What Membership Associations Should Review in 2026
Updated Equality Act guidance is prompting membership associations to take a fresh look at accessibility across the member journey. From applications and communications to events and member data, we explore what the 2026 Code of Practice means in practice, and why anticipating members’ needs matters more than simply responding when barriers arise.
Membership Management Is Entering a New Era
Every relationship begins with optimism, including the one with your conference software. What started as the perfect fit can, over time, become something you work around rather than work with. If your team spends conference season reconciling data, managing spreadsheets and stitching disconnected systems together, the issue may not be your event platform at all. It may simply be that your organisation has outgrown the way it’s managing conferences.
Have you outgrown your conference software?
Every relationship begins with optimism, including the one with your conference software. What started as the perfect fit can, over time, become something you work around rather than work with. If your team spends conference season reconciling data, managing spreadsheets and stitching disconnected systems together, the issue may not be your event platform at all. It may simply be that your organisation has outgrown the way it’s managing conferences.
Membership Growth Planning: 7 Practical Strategies to Prioritise in 2026
Membership growth isn’t just about attracting new members. The most successful membership organisations focus on engagement, retention, member value, and operational efficiency alongside recruitment. In this guide, we explore seven practical strategies that can help membership organisations build sustainable growth in 2026 and beyond.
VeryConnect team up with The FA to deliver a digital membership card app for fans
We’re happy to announce our partnership with The Football Association (The FA) to deliver a digital member app to fans of English football! Now officially live, the app was successfully used by fans during the recent England vs. Finland match, marking a strong start to this new chapter in fan engagement. We’re proud to support […]
Our latest software release is here!
Our 18th major version release of our software is now being rolled out to customers. v18 brings new features and improvements for events, booking forms, task management, Xero integration and more. Our company ethos is shaping our software around what customers want, this is a crucial part of the journey towards a new major release. […]